10 Deadly Digital Marketing Mistakes and How To Avoid Them
by Albert Badalyan* The digital space is constantly expanding and changing with time, and this alone makes it very different compared to the offline world. Hence, it’s only logical that…
Storytelling: A Highly Effective Way to Increase Your Sales
by Steve Causey People love hearing and telling stories. Watching movies, TV shows, and reading books have been ways to get our fill of stories for many years. Now, we…
Do I really need a client persona?
By Kameel Vohra There’s nothing more important than knowing your customers. It’s what makes the difference between a good product and a bad product. It’s the difference between wasting money…
4 Steps to Designing a Great User Interface and User Experience
by Christina Vila Boa Designing a clear and cohesive user experience can be the difference between success and failure. In fact, if a user is unable to understand your product…
How To Get (the right) Customers on Social Media (in less time & money)
by Olivia Plotnick Every startup knows they need some sort of social media strategy. Platforms such as Facebook, Instagram, YouTube now boast audience sizes in the billions. They’ve also become…
7 Universities Offering Free Online Courses
by Katy Wilson at Education Unlimited Did you know you can take free online courses from prestigious universities such as Harvard, Stanford and Yale? Once considered a passing fad, it…
3 Tips to Create a Successful Marketing Strategy for a Startup
Developing a marketing strategy is one of the most important stages when creating a startup. After all, what’s the point of having a good product/service if you’re not reaching your…
“The Most Fabulous Experience of My Life”
Written by Matheus Moura | Business Administration Undergrad Student at University of Porto I remember my first day at the European Innovation Academy. It was a lovely Sunday, and I…
Participants from UC Berkeley share their experiences at EIA Portugal
Article by Ella Jensen | SCET UC Berkeley blog Over the summer, Berkeley students attended the European Innovation Academy (EIA) in Cascais, Portugal for an intensive, fast-paced learning experience, where they learned…
What Netflix taught us about curiosity
Written by Moniek Tiel Groenestege, from Business Models Inc. Have you ever been asked by a company what your ‘job-to-be-done’ is, why you ‘hire’ their products and what your opinion…
