7 Marketing Mistakes You’re Probably Making
By Danny Tran In 2019, we invited Danny Tran to share his experience at the European Innovation Academy. In the interview, our alumni shared how he turned one of the…
15 Books Every Entrepreneur Should Read in 2020
How many books do you read per year? Do you have any number as a goal for 2020? Reading is a secret weapon for successful entrepreneurs. It’s the best way…
10 Deadly Digital Marketing Mistakes and How To Avoid Them
by Albert Badalyan* The digital space is constantly expanding and changing with time, and this alone makes it very different compared to the offline world. Hence, it’s only logical that…
Storytelling: A Highly Effective Way to Increase Your Sales
by Steve Causey People love hearing and telling stories. Watching movies, TV shows, and reading books have been ways to get our fill of stories for many years. Now, we…
Do I really need a client persona?
By Kameel Vohra There’s nothing more important than knowing your customers. It’s what makes the difference between a good product and a bad product. It’s the difference between wasting money…
4 Steps to Designing a Great User Interface and User Experience
by Christina Vila Boa Designing a clear and cohesive user experience can be the difference between success and failure. In fact, if a user is unable to understand your product…
7 Universities Offering Free Online Courses
by Katy Wilson at Education Unlimited Did you know you can take free online courses from prestigious universities such as Harvard, Stanford and Yale? Once considered a passing fad, it…
3 Tips to Create a Successful Marketing Strategy for a Startup
Developing a marketing strategy is one of the most important stages when creating a startup. After all, what’s the point of having a good product/service if you’re not reaching your…
“My dad thinks I’m crazy” – An Inspiring Story from a Marketing Mentor
Gilles De Clerck is a Marketing Mentor at EIA Summer Programs. In 2019, Gilles flew thousands of miles in order to mentor young entrepreneurs working on startup ideas in Italy…